Hey fellow AI Adventurers,
I’ve been going deep on how our marketing strategies need to evolve for AI—not just using tools like the HubSpot AI Assistant for creation, but fundamentally changing how we optimize for discovery.
For years, we’ve focused on SEO for human searchers. But now, AI engines (ChatGPT, SGE, etc.) are a new, primary audience consuming our content to generate answers. This calls for a new practice I’ve been terming “AI Engine Optimization” (AEO).
It’s less about traditional keyword tactics and more about:
Structured Clarity: Is your content easily parsable for key entities and concepts?
Demonstrable Authority (E-E-A-T): How do you signal your expertise to a machine?
Verifiable Accuracy: Are you providing data and citing sources that AI can trust?
It’s exciting to see that HubSpot is already on the cutting edge of this. I was experimenting with their new AEO Grader tool —it gives a fascinating technical snapshot of how a site is perceived by AI. I ran my own site (SEOsiri) through it, and the results confirmed that this is a critical new area to focus on.
This solidifies for me that we need to be optimizing our HubSpot-hosted blogs and sites to become the primary, authoritative sources for these new answer engines.
So, I’m curious about your thoughts:
Have you tried the AEO Grader yet? What were your takeaways?
Are you actively changing how you structure content for AI-driven search?
I’ve compiled my full strategic framework and research on this into a guide. If you want to dive deeper beyond the technical check and into the core strategy, you can read it here:
https://www.seosiri.com/2025/10/ai-engine-optimization-guide.html
Looking forward to the discussion!
Cheers,
Momenul