Hi community,
I’m facing the following tracking issue. Hope you could help me.
My SaaS is accessible via free trial on my website. Free trial signup is not a hubspot form, rather it is my own form. My form retrieves UTM parameters appended in the URL and then my API integration runs a ‘contact update call’ on hubspot to fill in the UTM contact properties that I created (as suggested in a thread in this community).
I made some entry tests and it works: UTM parameters appended in the URL are pasted to the UTM properties on the contact created in hubspot.
However, when I look at aggregated data on a long time span, the number of conversions from a specific UTM reported by my website analytics provider do not match the number of contacts created in hubspot from that same UTM.
Therefore, there must be some occasions in which UTMs are not pasted to contact properties.
I hope you could help me understand
