Direct Traffic is the biggest portion of our traffic

Hi there,

I am facing an ongoing issue with my contacts’ source being mainly Direct traffic.

41% of the pie is attributed to Direct traffic. I understand that this might be caused because people avoid clicking on the cookie banner. However, I would like to hear from the community:

1. do you have a similar percentage of direct traffic?

2.did you solve it somehow and how?

Thank you,

Despoina