I just realized how impactful storytelling is to a business. No wonder ads usually seem like a Segway only for the greatest ads to reconnect beautifully, like Coca-Cola making Santa red, and Christmas is now permanently associated with those visuals. “Taste the Feeling”.
It’s not just about facts on what you offer the market no one else does, but rather the emotional connection, cars sell the longing for adventure and freedom, luxury brands will say they are more than the commodity they’re selling but a new class that stands out.
This was indeed an eye opener.