Job Title: Onelife Fitness HubSpot Website Manager
Reports To: Senior Director of Digital Marketing
Type: Salary/Full time
Location: DC Metro Area / Remote
Summary Objective: This role is responsible for website management, analytics reporting, and leveraging technology to grow and enhance our digital presence.
Key Responsibilities:
- Oversee website content, functionality, and user experience, ensuring integrity of site architecture and accuracy of information.
- Evaluate key metrics and KPIs to assess user behavior, engagement, and conversions using Google Analytics.
- Collaborate with stakeholders regularly to review insights and make data-informed recommendations.
- Assist with ongoing usability testing efforts to identify user experience issues and inform design and content improvements.
- Work collaboratively with the internal team and marketing partners to develop, support, and implement digital marketing strategies.
- Manage web projects from concept through execution, including scoping, design, implementation, testing, and launch.
- Coordinate with internal teams and stakeholders to gather requirements, present concepts, and incorporate feedback effectively.
- Prioritize and manage multiple web requests, project priorities, and deadlines simultaneously.
- Perform quality checks to ensure content accuracy, technical reliability, and adherence to design standards.
- Monitor and validate automation workflows across connected platforms to ensure they function correctly and support website operations.
- Stay current on evolving trends in web design and digital automation practices.
- Evaluate and implement innovative tools and automation solutions to enhance efficiency, scalability, user engagement, and overall digital strategy.
Required Knowledge, Skills & Abilities:
- Strong communication and collaboration skills to work effectively with internal teams and stakeholders.
- Excellent organizational skills, with the ability to prioritize and manage multiple projects.
- Creative problem-solver with high attention to detail and commitment to quality.
Required Experience, Education & Certifications:
- Bachelor’s degree (BA/BS) from four-year college or equivalent work experience.
- Hubspot Certifications and/or proveable expert Hubspot experience
- 5+ years of professional experience in website management and front-end development.
- Strong understanding of the HubSpot marketing platform with module development and reporting experience.
- 5+ years of hands-on experience with project management.
- Strong understanding of UX/UI design principles and responsive design.
- Experience with Google Analytics and reporting tools like Google Looker Studio.
- Working knowledge of HTML/CSS.
- SEO principles and optimization best practices.
- Familiarity with low-code/no-code tools and automation platforms (preferred but not required).