{"id":1141,"date":"2025-08-13T16:59:55","date_gmt":"2025-08-13T16:59:55","guid":{"rendered":"http:\/\/gogetmuscle.com\/?p=1141"},"modified":"2025-08-13T17:37:52","modified_gmt":"2025-08-13T17:37:52","slug":"consultation-on-managing-inactive-contacts-and-their-impact-on-deliverability","status":"publish","type":"post","link":"http:\/\/gogetmuscle.com\/index.php\/2025\/08\/13\/consultation-on-managing-inactive-contacts-and-their-impact-on-deliverability\/","title":{"rendered":"Consultation on managing inactive contacts and their impact on deliverability"},"content":{"rendered":"<p><P>Hello,<\/P><P>\u00a0<\/P><P>We are setting up a database with lists segmented by country to send email marketing campaigns and activate automated workflows.<\/P><P>\u00a0<\/P><P>We are currently considering excluding:<\/P><P>\u00a0<\/P><P>All contacts that have bounced (repeated hard bounces or soft bounces).<\/P><P>\u00a0<\/P><P>All contacts that have unsubscribed.<\/P><P>\u00a0<\/P><P>In each country list, we are also excluding an additional list that includes:<\/P><P>\u00a0<\/P><P>Contacts who have never received a marketing email.<\/P><P>\u00a0<\/P><P>Or<\/P><P>\u00a0<\/P><P>Contacts whose last opening of a marketing email was more than 365 days ago.<\/P><P>\u00a0<\/P><P>In the case of the latter group, I am considering not deleting them completely, but using them in a reactivation campaign. The idea would be to try to recover them before deciding to exclude them permanently, as I am concerned that if I include them directly in the general lists, it could negatively affect the reputation of the sending IP or the overall metrics (opens, clicks, deliverability, etc.).<\/P><P>\u00a0<\/P><P>Do you think this reactivation strategy makes sense? Or would you recommend another approach to managing this type of inactive contact?<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello,\u00a0We are setting up a database with lists segmented by country to send email marketing campaigns and activate automated workflows.\u00a0We are currently considering excluding:\u00a0All contacts that have bounced (repeated hard bounces or soft bounces).\u00a0All contacts that have unsubscribed.\u00a0In each country list, we are also excluding an additional list that includes:\u00a0Contacts who have never received a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/1141"}],"collection":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/comments?post=1141"}],"version-history":[{"count":1,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/1141\/revisions"}],"predecessor-version":[{"id":1142,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/1141\/revisions\/1142"}],"wp:attachment":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/media?parent=1141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/categories?post=1141"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/tags?post=1141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}