{"id":1346,"date":"2025-09-03T09:40:30","date_gmt":"2025-09-03T09:40:30","guid":{"rendered":"http:\/\/gogetmuscle.com\/?p=1346"},"modified":"2025-09-03T17:39:59","modified_gmt":"2025-09-03T17:39:59","slug":"how-to-manage-repeating-customers","status":"publish","type":"post","link":"http:\/\/gogetmuscle.com\/index.php\/2025\/09\/03\/how-to-manage-repeating-customers\/","title":{"rendered":"How to manage repeating customers"},"content":{"rendered":"<p><P>Hi all,<\/P><P>\u00a0<\/P><P>I&#8217;m looking for some guidance on how best to create a reporing framework in my company.<BR \/><BR \/>We\u2019re a B2B enterprise with a lot of repeat and established customers. This means, a lot of our contacts would be &#8220;customers&#8221; following the lifecycle approach from Hubspot. Also, this means that our customers are in a constant Lead -&gt; MQL -&gt; Opportunity cycle.<\/P><P>\u00a0<\/P><P>The problem: Lifecycle stages in HubSpot can only move forward, so once a contact is a Customer, they never go back.<\/P><P>\u00a0<\/P><P>This means campaign engagement from existing customers never shows up in Lead\/MQL reporting using the funnel reporting tool in HubSpot.<\/P><P>\u00a0<\/P><P>1. How do you handle \u201cre-engagement\u201d in HubSpot when lifecycle is forward-only and this process is repeated many times?<\/P><P><BR \/>2. When reporting on campaigns, how do you or would you report on # of &#8220;leads&#8221; (split new\/existing) created and how would you set-up the report to show how many contacts are Leads \/ MQLs \/ Opps (but not the lifecycle stage from the company).<\/P><P>\u00a0<\/P><P>Any thoughts on this would be greatly appreciated.<\/P><P>\u00a0<\/P><P>Thanks!<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi all,\u00a0I&#8217;m looking for some guidance on how best to create a reporing framework in my company.We\u2019re a B2B enterprise with a lot of repeat and established customers. This means, a lot of our contacts would be &#8220;customers&#8221; following the lifecycle approach from Hubspot. Also, this means that our customers are in a constant Lead [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/1346"}],"collection":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/comments?post=1346"}],"version-history":[{"count":1,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/1346\/revisions"}],"predecessor-version":[{"id":1347,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/1346\/revisions\/1347"}],"wp:attachment":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/media?parent=1346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/categories?post=1346"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/tags?post=1346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}