{"id":1785,"date":"2025-11-05T14:33:28","date_gmt":"2025-11-05T15:33:28","guid":{"rendered":"http:\/\/gogetmuscle.com\/?p=1785"},"modified":"2025-11-05T17:37:53","modified_gmt":"2025-11-05T17:37:53","slug":"tracking-utm-parameters-rarely-pasted-to-utm-contact-properties-via-api-integration","status":"publish","type":"post","link":"http:\/\/gogetmuscle.com\/index.php\/2025\/11\/05\/tracking-utm-parameters-rarely-pasted-to-utm-contact-properties-via-api-integration\/","title":{"rendered":"Tracking: UTM parameters rarely pasted to UTM contact properties via API integration"},"content":{"rendered":"

Hi community,\u00a0<\/P>

I’m facing the following tracking issue. Hope you could help me.<\/P>

\u00a0<\/P>

My SaaS is accessible via free trial on my website. Free trial signup is not a hubspot form, rather it is my own form. My form retrieves UTM parameters appended in the URL and then my API integration runs a ‘contact update call’ on hubspot to fill in the UTM contact properties that I created (as suggested in a thread in this community).\u00a0<\/P>

\u00a0<\/P>

I made some entry tests and it works: UTM parameters appended in the URL are pasted to the UTM properties on the contact created in hubspot.\u00a0<\/P>

\u00a0<\/P>

However, when I look at aggregated data on a long time span, the number of conversions from a specific UTM reported by my website analytics provider do not match the number of contacts created in hubspot from that same UTM.\u00a0<\/P>

\u00a0<\/P>

Therefore, there must be some occasions in which UTMs are not pasted to contact properties.\u00a0<\/P>

\u00a0<\/P>

I hope you could help me understand\u00a0<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"

Hi community,\u00a0I’m facing the following tracking issue. Hope you could help me.\u00a0My SaaS is accessible via free trial on my website. Free trial signup is not a hubspot form, rather it is my own form. My form retrieves UTM parameters appended in the URL and then my API integration runs a ‘contact update call’ on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/1785"}],"collection":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/comments?post=1785"}],"version-history":[{"count":1,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/1785\/revisions"}],"predecessor-version":[{"id":1786,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/1785\/revisions\/1786"}],"wp:attachment":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/media?parent=1785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/categories?post=1785"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/tags?post=1785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}