{"id":2281,"date":"2026-01-14T06:16:57","date_gmt":"2026-01-14T07:16:57","guid":{"rendered":"http:\/\/gogetmuscle.com\/?p=2281"},"modified":"2026-01-14T17:40:47","modified_gmt":"2026-01-14T17:40:47","slug":"affiliate-or-advocacy-marketing","status":"publish","type":"post","link":"http:\/\/gogetmuscle.com\/index.php\/2026\/01\/14\/affiliate-or-advocacy-marketing\/","title":{"rendered":"Affiliate or Advocacy Marketing?"},"content":{"rendered":"<p><P>I used to kind of lump these together, but I don\u2019t anymore.<\/P><P>\u00a0<\/P><P>Affiliate marketing is basically transactional. Someone promotes your product because they get paid when it converts. It\u2019s measurable, scalable, and works well for growth, even if the person promoting you doesn\u2019t have a deep relationship with the brand.<\/P><P>\u00a0<\/P><P>Advocacy marketing is more about people who already believe in what you\u2019re doing such as customers, followers, fans, employees, your grandma\u2014sharing it because they genuinely want to. No per-sale payout, just trust, loyalty, and real experience.<\/P><P>\u00a0<\/P><P>The way I see it:<\/P><P>Affiliates = incentive-driven<\/P><P>Advocates = belief-driven<\/P><P>\u00a0<\/P><P>Affiliates scale fast<\/P><P>Advocacy compounds over time<\/P><P>Both are useful.<\/P><P>\u00a0<\/P><P>Affiliate marketing drives predictable growth, while advocacy builds long-term trust and credibility. The strongest brands I\u2019ve seen don\u2019t choose one\u2014they use both.<\/P><P>\u00a0<\/P><P>Curious how others here approach this in content marketing!<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I used to kind of lump these together, but I don\u2019t anymore.\u00a0Affiliate marketing is basically transactional. Someone promotes your product because they get paid when it converts. It\u2019s measurable, scalable, and works well for growth, even if the person promoting you doesn\u2019t have a deep relationship with the brand.\u00a0Advocacy marketing is more about people who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/2281"}],"collection":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/comments?post=2281"}],"version-history":[{"count":1,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/2281\/revisions"}],"predecessor-version":[{"id":2282,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/2281\/revisions\/2282"}],"wp:attachment":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/media?parent=2281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/categories?post=2281"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/tags?post=2281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}