{"id":2350,"date":"2026-01-21T15:20:44","date_gmt":"2026-01-21T16:20:44","guid":{"rendered":"http:\/\/gogetmuscle.com\/?p=2350"},"modified":"2026-01-21T17:48:40","modified_gmt":"2026-01-21T17:48:40","slug":"ai-and-the-future-of-marketing-strategy-human-value-and-the-cmo-role","status":"publish","type":"post","link":"http:\/\/gogetmuscle.com\/index.php\/2026\/01\/21\/ai-and-the-future-of-marketing-strategy-human-value-and-the-cmo-role\/","title":{"rendered":"AI and the Future of Marketing: Strategy, Human Value, and the CMO Role"},"content":{"rendered":"
AI and the Future of Marketing: Strategy, Human Value, and the CMO Role<\/a> written by John Jantsch<\/a> read more at Duct Tape Marketing<\/a><\/p>\n In this episode of the Duct Tape Marketing Podcast, host John Jantsch is joined by Peter Benei, marketing leader and co\u2011founder of AI Ready CMO. They explore how artificial intelligence is reshaping marketing beyond tools, why strategic thinking and human judgment will matter more than ever, and how marketers and organizations need to adapt. Peter shares his grounded perspective on what AI will replace, what it won\u2019t, and how roles like CMO are evolving in an AI\u2011driven landscape.<\/p>\n<\/section>\n Peter Benei is a seasoned marketing strategist with over 20 years of experience serving as CMO for tech scale\u2011ups and startups. He co\u2011founded AI Ready CMO, a platform and newsletter helping marketing leaders adopt AI through strategic frameworks, case studies, and community learning. His approach focuses on practical adoption of AI, emphasizing strategy and human judgment over hype.<\/p>\n<\/section>\n \u201cProduction of marketing materials will either be fully automated or come with a minimal barrier to entry.\u201d<\/p>\n<\/blockquote>\n \u201cHuman in the loop\u2014our judgment, empathy, and taste\u2014will matter for a couple of years at least.\u201d<\/p>\n<\/blockquote>\n \u201cA CMO\u2019s role is becoming more like an orchestrator of workflows where people work together with AI.\u201d<\/p>\n<\/blockquote>\n \u201cWithin a year or two, most standalone AI tools will be extinct or absorbed into major platforms.\u201d<\/p>\n<\/blockquote>\n<\/section>\n Subscribe to the daily newsletter at AIReadyCMO.com<\/a> for actionable insights on AI in marketing.<\/p>\n Sponsored by:<\/em><\/strong><\/p>\n Duct Tape Marketing Strategy First Certification: <\/strong>For consultants, agencies, and fractional CMOs ready to lead with strategy. \t\t\t\tDuct Tape Transcript<\/span>\n\t\t\t<\/div>\n
Episode Overview<\/h2>\nGuest Bio<\/h2>\n
Key Takeaways<\/h2>\n
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Great Moments (Timestamped)<\/h2>\n
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Inspiring Quotes<\/h2>\n
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Resources<\/h2>\n
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