{"id":2508,"date":"2026-02-10T11:32:02","date_gmt":"2026-02-10T12:32:02","guid":{"rendered":"http:\/\/gogetmuscle.com\/?p=2508"},"modified":"2026-02-11T17:44:20","modified_gmt":"2026-02-11T17:44:20","slug":"selling-outcomes-instead-of-services","status":"publish","type":"post","link":"http:\/\/gogetmuscle.com\/index.php\/2026\/02\/10\/selling-outcomes-instead-of-services\/","title":{"rendered":"Selling Outcomes Instead of Services"},"content":{"rendered":"

Selling Outcomes Instead of Services<\/a> written by John Jantsch<\/a> read more at Duct Tape Marketing<\/a><\/p>\n

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\"JosephEpisode Overview<\/h2>\n

Joe Pine, co-founder of Strategic Horizons and author of The Experience Economy<\/em>, returns to discuss his new book, The Transformation Economy: Guiding Customers to Achieve Their Aspirations<\/em>. The conversation breaks down the shift from staging memorable experiences to guiding customers through meaningful change, where customers invest time for compounding benefits, and businesses are accountable for outcomes.<\/p>\n<\/section>\n

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Guest Bio<\/h2>\n

Joe Pine<\/strong> is a bestselling author, keynote speaker, and management advisor. He co-founded
\nStrategic Horizons LLP<\/strong> and is best known for coining the term \u201cThe Experience Economy.\u201d<\/strong>
\nJoe advises organizations on creating new forms of economic value through experiences and transformations. His latest book, The Transformation Economy<\/em>, focuses on guiding customers to achieve lasting aspirations rather than short-term satisfaction.<\/p>\n<\/section>\n

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Key Topics Covered<\/h2>\n