{"id":2600,"date":"2026-02-19T14:31:01","date_gmt":"2026-02-19T15:31:01","guid":{"rendered":"http:\/\/gogetmuscle.com\/?p=2600"},"modified":"2026-02-25T17:45:14","modified_gmt":"2026-02-25T17:45:14","slug":"build-a-business-people-cant-imagine-losing","status":"publish","type":"post","link":"http:\/\/gogetmuscle.com\/index.php\/2026\/02\/19\/build-a-business-people-cant-imagine-losing\/","title":{"rendered":"Build a Business People Can\u2019t Imagine Losing"},"content":{"rendered":"

Build a Business People Can\u2019t Imagine Losing<\/a> written by John Jantsch<\/a> read more at Duct Tape Marketing<\/a><\/p>\n

Catch The Full Episode:<\/em>\n<\/p>\n

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\"\"Episode Overview<\/h2>\n

In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Marcus Buckingham, renowned researcher, strengths movement pioneer, and bestselling author, about his latest book,
\nDesign Love In: How to Unleash the Most Powerful Force in Business<\/em>.<\/p>\n

While \u201clove\u201d may seem like an unconventional business term, Buckingham makes a research-backed case that love is the strongest predictor of productive human behavior. From customer loyalty to employee engagement and retention, organizations that intentionally design experiences people love consistently outperform those that focus solely on process, perks, or performance metrics.<\/p>\n

Buckingham introduces Experience Intelligence<\/strong>, a leadership capability centered on
\nintentionally designing holistic experiences that drive emotional connection and lasting behavioral change. He also outlines a five-part emotional blueprint leaders can use to engineer loyalty, advocacy, and sustainablegrowth.<\/p>\n

If you want to build a business customers cannot imagine living without, and a workplace employees genuinely love, this episode delivers a practical and strategic roadmap.<\/p>\n<\/section>\n

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About Marcus Buckingham<\/h2>\n

Marcus Buckingham is a globally recognized researcher on high performance at work and a pioneer of the
\nstrengths-based leadership movement. He is the author of multiple bestselling books and has spent decades
\nstudying what drives exceptional team performance, employee engagement, and customer loyalty.<\/p>\n

In Design Love In<\/em>, Buckingham presents research demonstrating that love, not engagement, satisfaction,
\nor respect, is the most powerful predictor of positive human behavior in business.<\/p>\n

Learn more: designlovein.com<\/a><\/p>\n<\/div>\n

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Key Takeaways<\/h2>\n
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  1. Love is predictive.<\/strong> Satisfaction and respect are positive, but love most reliably drives loyalty and advocacy.<\/li>\n
  2. The \u201cfive\u201d is what matters.<\/strong> On a 1 to 5 scale, behavior changes when people move from a 4 to a 5.<\/li>\n
  3. Measure love with a high bar:<\/strong> \u201cI can\u2019t imagine a world without ____.\u201d<\/li>\n
  4. Leaders are experience makers.<\/strong> The question is whether you design experiences skillfully.<\/li>\n
  5. Experiences drive behavior, not directives.<\/strong> Sustainable change comes from how people feel while moving through your system.<\/li>\n
  6. Moments do not change behavior.<\/strong> Internalized experiences form a story that drives action.<\/li>\n
  7. Use the five feelings blueprint<\/strong> to design onboarding, sales, and customer journeys.<\/li>\n
  8. Process design often kills experience.<\/strong> Handoffs and silos create fragmented, transactional interactions.<\/li>\n
  9. Experience Intelligence is a strategic advantage.<\/strong> Designing for love helps you stand out and win.<\/li>\n<\/ol>\n<\/div>\n<\/section>\n
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    The Five Feelings Blueprint<\/h2>\n

    Use these five feelings in sequence to design experiences people love:<\/p>\n

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    1. Control.<\/strong> \u201cWhat is this world, and how do I work it?\u201d<\/li>\n
    2. Harmony.<\/strong> \u201cDoes this experience understand what I\u2019m feeling?\u201d<\/li>\n
    3. Significance.<\/strong> \u201cDo you know my story, and does it matter?\u201d<\/li>\n
    4. Warmth of Others.<\/strong> \u201cWho is here to help me?\u201d<\/li>\n
    5. Growth.<\/strong> \u201cAm I more capable tomorrow than I was today?\u201d<\/li>\n<\/ol>\n

      This sequence becomes a practical blueprint for designing onboarding, sales processes, customer journeys, and
      \nemployee experiences.<\/p>\n<\/section>\n

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      Great Moments (Timestamps)<\/h2>\n
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      • 00:03.<\/strong> Why \u201cLove\u201d belongs in business<\/li>\n
      • 03:21.<\/strong> The measurement that matters<\/li>\n
      • 05:07.<\/strong> Why 4s and 5s are not the same<\/li>\n
      • 07:21.<\/strong> Experience Intelligence defined<\/li>\n
      • 09:23.<\/strong> Moments vs. experiences<\/li>\n
      • 15:30.<\/strong> The five feelings blueprint<\/li>\n
      • 20:13.<\/strong> Love as competitive advantage<\/li>\n<\/ul>\n

        Catch the Full Episode on Youtube<\/h2>\n

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