{"id":2760,"date":"2026-06-11T17:01:26","date_gmt":"2026-06-11T17:01:26","guid":{"rendered":"http:\/\/gogetmuscle.com\/?p=2760"},"modified":"2026-07-13T09:17:24","modified_gmt":"2026-07-13T09:17:24","slug":"why-more-content-is-making-you-invisible-7-steps-to-small-business-marketing-success-episode-4","status":"publish","type":"post","link":"http:\/\/gogetmuscle.com\/index.php\/2026\/06\/11\/why-more-content-is-making-you-invisible-7-steps-to-small-business-marketing-success-episode-4\/","title":{"rendered":"Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success \u2013 Episode 4"},"content":{"rendered":"<p><a href=\"https:\/\/ducttapemarketing.com\/7-steps-to-small-business-marketing-success-episode-4\/\">Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success \u2013 Episode 4<\/a> written by <a href=\"https:\/\/ducttapemarketing.com\/author\/johnjantsch\/\">John Jantsch<\/a> read more at <a href=\"https:\/\/ducttapemarketing.com\">Duct Tape Marketing<\/a><\/p>\n<h3>Catch the Full Episode<\/h3>\n<\/p>\n<h3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"><img loading=\"lazy\" class=\" wp-image-84620 alignleft\" src=\"http:\/\/gogetmuscle.com\/wp-content\/uploads\/2025\/11\/john-jantsch-1.png\" alt=\"john jantsch (1)\" width=\"347\" height=\"347\" \/>Overview<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Every founder I talk to is excited about AI content tools. Most of them should be a little nervous. The market is being flooded with content that reads fine and means nothing, and when you add to that pile, you do not rise above it. You disappear into it. In this solo episode of the Duct Tape Marketing Podcast, John Jantsch makes the case that more content is the fastest way to become less visible, and that the fix is not volume. It is content built to do a specific job.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">The episode lays out a practical content strategy for small business owners who are tired of publishing for the sake of publishing. John walks through three principles: picking content pillars anchored on your ideal client\u2019s problems, organizing everything under hub pages that signal authority to both buyers and AI, and repurposing authoritative founder content rather than mass-producing generic posts. He also names the ingredient most businesses skip entirely: a point of view.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">This one is for small business owners, marketers, agencies, and consultants who want their content to compound over years instead of evaporating in a week. If you have ever written a blog post because the topic seemed interesting that week, this episode will change how you plan everything that comes next.<\/p>\n<div class=\"_chunkWrapper_6ta1u_30\">\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><span class=\"_animating_6ta1u_10\" data-newtext-seq=\"4\">Guest Bio<\/span><\/h3>\n<\/div>\n<div class=\"_chunkWrapper_6ta1u_30\">\n<p class=\"font-claude-response-body break-words whitespace-normal\">John Jantsch is the founder of Duct Tape Marketing and the host of the Duct Tape Marketing Podcast. He is a marketing consultant, speaker, and author known for turning marketing strategy into a practical system small businesses can actually run. His books include Duct Tape Marketing, The Referral Engine, Duct Tape Selling, and The Ultimate Marketing Engine, the source of the 7 Steps framework featured in this series. Through Strategy First<img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\u2122\" class=\"wp-smiley lazyload\" style=\"height: 1em;max-height: 1em\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/72x72\/2122.png\"> and the Marketing Operating System, John and his network of certified consultants help founders install strategy before tactics and build marketing that compounds over time. He works with business owners through fractional CMO engagements and shares field-tested, no-hype advice with the podcast audience each week.<\/p>\n<\/div>\n<h3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Key Takeaways<\/h3>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">More content is not the answer. AI has flooded the market with readable but forgettable material, and adding to it buries your brand instead of building it.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Content should do a job. If a piece cannot tie back to a clear pillar, you should not be producing it.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Pick three content pillars at most, anchored on your ideal client\u2019s problems or buyer segments. Three gives you range without dilution.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Use the three-year test: if you would be bored with a topic in six months, it is a theme, not a pillar. Pillars are what you intend to own years from now.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Organize content under hub pages. One page per pillar where your proof, case studies, and expertise live together, so both search engines and buyers see real authority.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Hub pages serve your sales team too. They give you a credible place to send prospects who need the full picture on a topic.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Repurpose authoritative content. An hour of focused founder conversation can become 50 to 100 pieces of content in the founder\u2019s real voice.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">This is the best use of AI for content. Not to write the generic stuff, but to stretch the good stuff once you have captured it.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">The missing ingredient is a point of view. AI returns the opinion of the collective mass. It cannot give you the thing only you believe.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">A point of view does not have to be controversial. It just has to be different, and most founders already hold one they are simply not surfacing.<\/li>\n<\/ul>\n<h3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Great Moments<\/h3>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[00:01] John kicks off episode four of the seven-part solo series and frames the core idea: why more content is making you less visible.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[02:26] The first principle, picking pillars, and why your content needs to compound around your ideal client\u2019s problems.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[04:49] The three-year test for separating a real pillar from a passing theme, plus how hub pages organize it all.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[07:12] The repurposing principle, including how an hour with a founder becomes 50 to 100 pieces of authoritative content.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[09:24] The missing ingredient most businesses skip: developing a genuine point of view in a sea of AI sameness.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[11:44] Your next steps and where to get the full Seven Steps ebook.<\/li>\n<\/ul>\n<h3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Memorable Quotes<\/h3>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">\u201cAdding to that pile doesn\u2019t help you. It buries you.\u201d<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">\u201cIf you\u2019re bored with a topic in six months, it\u2019s not a pillar. It\u2019s a theme.\u201d<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">\u201cEvery piece of content should point to one of those pillars. If you can\u2019t tie it to one, you shouldn\u2019t be doing it.\u201d<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">\u201cAI doesn\u2019t develop points of view. It develops the point of view of the collective mass.\u201d<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">\u201cIt doesn\u2019t have to be controversial. It just has to be different.\u201d<\/li>\n<\/ul>\n<h3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Resources<\/h3>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">The Seven Steps to Small Business Marketing Success ebook (under five dollars): dtm.world\/sevensteps<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Talk to a Duct Tape Marketing advisor: ducttapemarketing.com\/consultation<\/li>\n<\/ul>\n<div id=\"fbxt-wrap\">\n<div id=\"fbxt-wrap--inner\" class=\"fbxt-extra-class\">\n<div class=\"fbxt-header\">\n<div class=\"fbxt-header--logo\">\n<p>\t\t\t\t<span class=\"fbxt-header-text\">Duct Tape Transcript<\/span>\n\t\t\t<\/div>\n<div class=\"fbxt-header--nav\">\n\t\t\t\t<a class=\"fbxt-header--nav-item fbxt-nav-email\" href=\"#\"><\/p>\n<p>\t\t\t\t\t<span class=\"fbxt-nav-text\">Email<\/span><br \/>\n\t\t\t\t<\/a><br \/>\n\t\t\t\t<a class=\"fbxt-header--nav-item fbxt-nav-download\" href=\"#\"><\/p>\n<p>\t\t\t\t\t<span class=\"fbxt-nav-text\">Download<\/span><br \/>\n\t\t\t\t<\/a><br \/>\n\t\t\t\t<a class=\"fbxt-header--nav-item fbxt-nav-new_tab\" href=\"#\"><\/p>\n<p>\t\t\t\t\t<span class=\"fbxt-nav-text\">New Tab<\/span><br \/>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"fbxt-content\">\n<div class=\"fbxt-content--inner\">\n<p>John Jantsch (00:01.838)<\/p>\n<p>Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and again, another solo show. No guest today. I&#8217;m doing the seven steps to small business marketing success. So if you haven&#8217;t caught the past, I think I&#8217;m on episode four here. If you haven&#8217;t caught the past three, go check them out at Duct Tape Marketing. but this is a series of seven podcasts. This is number four. Why more content is making you less visible? How&#8217;s that for a topic?<\/p>\n<p>So here&#8217;s the AI content trap. most founders I talk to are really excited about AI content tools and frankly they should be nervous. and that is because the market is being flooded with generic, readable but forgettable content like crazy. and I think adding that pile doesn&#8217;t help you, it kind of buries you. So<\/p>\n<p>He here&#8217;s the problem, and this and this has been the problem all along. Content or I&#8217;m AI didn&#8217;t necessarily change this, it just made it worse in a lot of ways. most content that small business owners have produced, somebody convinced them to write a blog post every week. but it it&#8217;s just kind of the idea of the week. It has no spine, there&#8217;s no thought behind it. maybe the topic seemed interesting that week, but two years down the road later, it actually serves zero purpose. So<\/p>\n<p>The thing about AI is it makes it easier to publish a lot of content, but that doesn&#8217;t really fix this problem. It just amplifies the problem that the content was not that valuable or useful anyway. and I think that customers, prospects are definitely going to, they already are, recognizing AI content and and ignoring it, tuning it out completely. and and in s to some degree, that&#8217;s actually hurting.<\/p>\n<p>the brand when they see that that&#8217;s what you&#8217;re producing, that&#8217;s all you&#8217;re producing. So there are three principles when it comes to really content. less is more content, or at least the right content, I guess is probably a better way. I&#8217;m not necessarily saying you don&#8217;t need content. I&#8217;m saying you need content to do a job and a very specific job. and that requires a couple principles. number one is picking pillars. So you want your content to actually<\/p>\n<p>John Jantsch (02:26.158)<\/p>\n<p>compound. and you want it to be around some things that make total sense to you. If you if you&#8217;re an architect and you do residential work, you do hospitality work and you do commercial work, you want to actually start thinking in terms of what would what would be pillars of kind those three types of work that you do, those three types of use cases, those three types of probably buyers.<\/p>\n<p>what would be the pillars that would actually drive those folks or or at least let those folks to understand you better? and and start developing topics around a collection of pillars as opposed to as opposed to just, hey, I&#8217;ll write about this this week because it seems interesting, or because I can get a lot of engagement in social media over it because it&#8217;s a hot topic. I I think.<\/p>\n<p>again, there may be a case for that if you&#8217;ve got lots and lots of extra time, but you really want your content to do a job. So you want to pick three pillars at most, that that are really going to be anchored on your ideal client, or at least I should say your ideal client&#8217;s problems. and every single one, every single piece of content should point to one of those. If you can&#8217;t make it, if you can&#8217;t tie it or have an angle that ties it to one of those, you shouldn&#8217;t be doing it.<\/p>\n<p>This is a discipline, quite frankly, because especially a lot of organizations that just tell junior marketers to create content without giving them those pillars. That&#8217;s one of the best things you can do. If you have people in your organization producing content or an agency producing content for you, you should develop strategically as the founder, as the owner, you should develop what those three pillars are. and and again, that&#8217;s a discipline that maybe starts with the founder sometimes, because<\/p>\n<p>Sometimes the founder wants to write about the cool topic or the thing that hit them that that that week. if you&#8217;re bored with a topic, you can use this as a three-year test, I&#8217;ll call this. If you&#8217;re bored with a topic in six months, it&#8217;s not a pillar. It&#8217;s a theme. Pillars are really what you&#8217;re still the authority on, or what you&#8217;re driving to be the authority on two, three, four years from now. Now you won&#8217;t always get that right.<\/p>\n<p>John Jantsch (04:49.748)<\/p>\n<p>but it&#8217;s sure it certainly should make sense to say, yeah, long term, this is going to be important for my ideal client and the problems they&#8217;re trying to solve. And I think I think three is the sweet spot because it allows you to have a lot of range. it allows you to be seen as an authority, but it&#8217;s a it doesn&#8217;t get diluted. I mean, it forces you to make decisions about your content. All right, so that&#8217;s the starting point, having that frame, those three pillars. next is.<\/p>\n<p>And I&#8217;ve I&#8217;ve talked, I&#8217;ve written about this for years, but I talked about it in the last episode as well. You then want to organize that content under hub pages. so every one of your pillars gets a page that you&#8217;re going to then start building more and more content on. So as you as you pick a theme or you pick a topic that goes or a subtopic that goes under one of those pillars, you start organizing them as pages. hub pages<\/p>\n<p>Have so many uses. First off, it&#8217;s the way to organize your content so that the search engines, AI understands that this is a broad topic, that you have with lots of authority, that there&#8217;s lots of information here, that your expertise, that you have actually put your client case studies and real proof into this entire topic, which has a ton of value just from being foundable. Foundable? Findable. There we go.<\/p>\n<p>but it also don&#8217;t forget, human beings want to consume this content as well. Think about your sales team if you have one. These hub pages, excuse me, these hub pages really allow your sales team to be able to say, if you are, you know, thinking about buying a business and you need to understand what the tax implications of buying that business are, here&#8217;s the entire topic around that that we have written on. So it allows<\/p>\n<p>folks to to actually allows you to share and and you know have really a useful tool or or home that you can send people to that that demonstrates that you&#8217;re a real expert. And here&#8217;s the real beauty of and this is really kind of third third principle, which is repurposing. Once you have these pillars, once you build these pages,<\/p>\n<p>John Jantsch (07:12.182)<\/p>\n<p>Or once you start to build these hub pages, quite frankly, you don&#8217;t have to wait till they&#8217;re done. Once you start producing content that is focused and and and has a purpose around these pillars, then you can actually start leveraging every piece of that. in fact, we we actually what we will often do is we will work with a founder and we will just sit with them for an hour, maybe a couple of times.<\/p>\n<p>and just ask them questions, let them talk about their products, their services, the problems, actual customer case studies, really develop a point of view about and a voice about what they do. and we&#8217;re actually to able to take that video transcript and turn it into 50 to 100 pieces of content, including social media posts, over a period of time. And and it&#8217;s really the easiest way today to leverage.<\/p>\n<p>authoritative expertise, human content in the voice of the founder or the voice of of the technical expert that&#8217;s going to talk about something that your business does. And and frankly, AI can&#8217;t do that. and that that&#8217;s really the beauty of then using these AI tools is once we have that authoritative content, we can actually easily use the AI tools then to repurpose that content. And I think that that&#8217;s really the<\/p>\n<p>that&#8217;s really one of the best uses, quite frankly, of AI when it comes to content. So the the the next thing I want to talk about is that&#8217;s really the foundation structure, right? You&#8217;ve got the the pillar pages or the pillar topics, I&#8217;m sorry, the hub pages for each of those pillar topics.<\/p>\n<p>and then the the mechanism to repurpose a lot of that content. That&#8217;s what we have to do today to make sure that we&#8217;re putting it in places like LinkedIn and Reddit and all the places that that are that that are gonna send authority signals, you know, back about our content and about our business to the AI tools. But the missing ingredient for most businesses is a point of view.<\/p>\n<p>John Jantsch (09:24.566)<\/p>\n<p>So we&#8217;re thinking in terms of this content that is certainly AI driven in a lot of cases, it&#8217;s very generic, it&#8217;s very balanced, it&#8217;s very readable, it&#8217;s a collection of what everybody else wrote. And frankly, it&#8217;s forgettable because there&#8217;s nothing that makes somebody stand up and say, Yeah, that&#8217;s different. Why isn&#8217;t anybody else in our industry saying that? Everybody else is saying the same thing. Or why are we actually doing this the same way that we&#8217;ve always done it?<\/p>\n<p>How can we develop a point of view in our writing that that actually demonstrates that that we have some unique thinking? AI doesn&#8217;t develop points of view very often. It develop, well, it develops the point of view of the collective mass, right? And so if you can actually think in terms of of you know, think in think in terms of of those people that, and I&#8217;m not suggesting this, but think in terms of those people that write very polarizing stuff. I mean, I<\/p>\n<p>You know, a lot of the stuff that&#8217;s gone on in politics of late, you know, is really people recognizing that writing something very polarizing repels a lot of people, but it also attracts a certain people who re are very attracted to that point of view. And I&#8217;m not suggesting that. I&#8217;m just saying use that as an example. That if you can develop a point of view about a position, something the customer hasn&#8217;t heard before, something that no one else in the industry is saying, it doesn&#8217;t have to be that controversial.<\/p>\n<p>It just has to be different. And I will say that that asking the right questions of AI can actually help you start to develop some of that point of view. you don&#8217;t necessarily have to lock yourself in a room and think, how can I, you know, what what&#8217;s different? Looking at the average, having a conversation with an AI tool about what everybody in your industry is typically doing. I mean, literally asking you questions like, you know, what is a<\/p>\n<p>what is a generally accepted best practice in our industry that no one is actually pushing back on? things like that can actually then start surface some of the ideas or at least surface some of your thinking about actually putting a point of view into your writing. So here&#8217;s your here here are your next steps. I want you today to think about three content pillars.<\/p>\n<p>John Jantsch (11:44.13)<\/p>\n<p>That would make total sense for your ideal client that would address either segments or problems that your ideal clients are actually having. and then think in terms of and again, you can use it, AI tools are great for research to get your thinking going. But you know, plug those thoughts, those themes in or those pillars in and start asking and about questions about what would be all the subtopics, what would be a way to write the ultimate guide to this<\/p>\n<p>particular pillar topic and you&#8217;ll start to get some ideas. Hopefully you&#8217;ll dismiss some of them. Hopefully you&#8217;ll add to them. Hopefully you&#8217;ll think about this idea of a point of view that you can bring to each of those topics that others aren&#8217;t saying. And and a lot of times that point of view exists. You just believe it and believe that your customers will appreciate it and understand it and know it when they see it. and you&#8217;re not actually surfacing it. And that&#8217;s a real key difference. So<\/p>\n<p>this today&#8217;s podcast was really built on this new ebook that I produced called The Seven Steps to Small Business Marketing Success. You can pick it up for less than five dollars at dtm.world slash seven steps. If any of this is resonating, go get the whole thing. If you actually want to talk to one of our advisors about how we do some of the things I&#8217;m talking about today and we could do for a business like yours, it&#8217;s just duct tapemarketing.com\/slash consultation. So<\/p>\n<p>Thanks for tuning in and hopefully we&#8217;ll run into you one of these days out there on the road.<\/p>\n<\/p>\n<\/div>\n<div class=\"fbxt-content--footer\">\n\t\t\t\t<a href=\"#\"><\/p>\n<p>\t\t\t\t\t<span class=\"fbxt-nav-text\">Scroll back to top<\/span><br \/>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n<div class=\"fbxt-modal fbxt-email-signup\">\n<h4>\n\t\t\t\t\tSign up to receive email updates<br \/>\n\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\tEnter your name and email address below and I&#8217;ll send you periodic updates about the podcast.\n\t\t\t\t<\/p>\n<div class=\"fbxt-email-response-text\"><\/div>\n<div class=\"fbxt-name-fields\"><\/div>\n<div class=\"fbxt-signup-fields\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"fbxt-credits\">\n\t\t<span>powered by<\/span><br \/>\n\t\t<a href=\"https:\/\/fusebox.fm\"><\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success \u2013 Episode 4 written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Overview Every founder I talk to is excited about AI content tools. Most of them should be a little nervous. The market is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/2760"}],"collection":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/comments?post=2760"}],"version-history":[{"count":2,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/2760\/revisions"}],"predecessor-version":[{"id":2762,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/2760\/revisions\/2762"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/media\/1935"}],"wp:attachment":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/media?parent=2760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/categories?post=2760"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/tags?post=2760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}