{"id":2763,"date":"2026-06-10T19:40:41","date_gmt":"2026-06-10T19:40:41","guid":{"rendered":"http:\/\/gogetmuscle.com\/?p=2763"},"modified":"2026-07-13T09:17:24","modified_gmt":"2026-07-13T09:17:24","slug":"how-customers-find-businesses-today-7-steps-to-small-business-marketing-success-episode-3","status":"publish","type":"post","link":"http:\/\/gogetmuscle.com\/index.php\/2026\/06\/10\/how-customers-find-businesses-today-7-steps-to-small-business-marketing-success-episode-3\/","title":{"rendered":"How Customers Find Businesses Today | 7 Steps to Small Business Marketing Success \u2013 Episode 3"},"content":{"rendered":"

How Customers Find Businesses Today | 7 Steps to Small Business Marketing Success \u2013 Episode 3<\/a> written by John Jantsch<\/a> read more at Duct Tape Marketing<\/a><\/p>\n

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Catch the Full Episode<\/h3>\n<\/p>\n

\"johnOverview<\/span><\/h3>\n<\/div>\n
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For 20 <\/span>years, small <\/span>business marketing <\/span>came down to <\/span>one question: can Google find you? That <\/span>still matters. It is no longer the <\/span>whole answer. Buyers now ask <\/span>ChatGPT, Perplexity, and Claude very <\/span>specific questions, get a short list of <\/span>names back, and trust what they read. <\/span>If your business is not on that list, <\/span>you are invisible at the exact moment <\/span>someone is ready to buy.<\/span><\/p>\n<\/div>\n

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In this solo <\/span>episode of the Duct Tape Marketing <\/span>Podcast (Step 3 of the Seven Steps of <\/span>Small Business Marketing Success), John <\/span>Jantsch walks through the new reality <\/span>of AI search visibility and why it is a <\/span>current problem, not a future one. He <\/span>breaks it into three things every <\/span>business has to get right: findable, <\/span>credible, and retrievable. That means <\/span>building real topic authority instead <\/span>of stuffing keywords, turning your <\/span>website into a selling tool instead of <\/span>a brochure, using hub pages to own a <\/span>topic, and treating your third-party <\/span>presence as infrastructure rather than <\/span>housekeeping.<\/span><\/p>\n<\/div>\n

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This one is for small <\/span>business owners, marketers, and <\/span>consultants who suspect their website <\/span>is stuck in 2019 and want a strategic, <\/span>non-technical way to get found first. <\/span>John also shares a simple test you can <\/span>run in 60 seconds to see exactly where <\/span>you stand against your competitors.<\/span><\/p>\n<\/div>\n

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Guest Bio<\/span><\/h3>\n<\/div>\n
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John Jantsch is the founder of Duct Tape Marketing and the host of the Duct Tape Marketing Podcast. He is a marketing consultant, speaker, and author known for turning marketing strategy into a practical system small businesses can actually run. His books include Duct Tape Marketing, The Referral Engine, Duct Tape Selling, and The Ultimate Marketing Engine, the source of the Seven Steps framework featured in this series. Through Strategy First\"\u2122\" and the Marketing Operating System, John and his network of certified consultants help founders install strategy before tactics and build marketing that compounds over time. He works with business owners through fractional CMO engagements and shares field-tested, no-hype advice with the podcast audience each week.<\/p>\n<\/div>\n

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Key Takeaways<\/span><\/h3>\n<\/div>\n
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