{"id":2772,"date":"2026-07-15T21:32:19","date_gmt":"2026-07-15T21:32:19","guid":{"rendered":"http:\/\/gogetmuscle.com\/?p=2772"},"modified":"2026-07-22T17:45:00","modified_gmt":"2026-07-22T17:45:00","slug":"why-great-leaders-change-feelings-before-minds","status":"publish","type":"post","link":"http:\/\/gogetmuscle.com\/index.php\/2026\/07\/15\/why-great-leaders-change-feelings-before-minds\/","title":{"rendered":"Why Great Leaders Change Feelings Before Minds"},"content":{"rendered":"

Why Great Leaders Change Feelings Before Minds<\/a> written by John Jantsch<\/a> read more at Duct Tape Marketing<\/a><\/p>\n

Catch The Full Episode<\/h2>\n<\/p>\n

Overview<\/h2>\n

What does state propaganda have in common with the voice in your head telling you to play it safe? According to social psychologist Owen Fitzpatrick, more than you\u2019d think. In this episode, Fitzpatrick joins John Jantsch to unpack the psychological machinery behind belief change, and why the same principles that drive nation-level propaganda campaigns also drive marketing, leadership, and personal transformation.<\/p>\n

Fitzpatrick introduces a three-part framework for how beliefs actually form and shift: a belief has to feel right, it has to fit in with who a person believes they are, and only then does it need to make sense. Marketers and business leaders often jump straight to the logic and reasoning stage, missing the emotional and identity work that has to happen first. Fitzpatrick draws on examples ranging from Apple\u2019s iconic ad campaigns to internal AI adoption struggles inside organizations to show how this plays out in practice.<\/p>\n

This conversation is for marketers, business owners, and leaders who want to understand why logical arguments so often fail to change minds, and what to do instead. Fitzpatrick also draws a clear line between ethical influence and manipulation, offering a useful lens for anyone in the business of persuasion.<\/p>\n

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Guest Bio<\/h2>\n

Owen Fitzpatrick is a social psychologist, keynote speaker, and author of nine books translated into more than twenty languages. He has worked with leaders at organizations including Google, LinkedIn, Pfizer, Coca-Cola, Morgan Stanley, and Citibank, and has studied propaganda firsthand in North Korea, Rwanda, and Afghanistan. His newest book, Inner Propaganda: Leading Hearts and Minds Through Turbulent Times<\/em>, explores the psychological forces that shape belief formation in individuals, organizations, and nations.<\/p>\n

Key Takeaways<\/h2>\n