{"id":296,"date":"2024-09-24T18:36:35","date_gmt":"2024-09-24T18:36:35","guid":{"rendered":"http:\/\/gogetmuscle.com\/?p=296"},"modified":"2025-03-19T17:41:30","modified_gmt":"2025-03-19T17:41:30","slug":"gtm-114-audience-first-gtm-fueling-startup-growth-via-linkedin-with-adam-robinson","status":"publish","type":"post","link":"http:\/\/gogetmuscle.com\/index.php\/2024\/09\/24\/gtm-114-audience-first-gtm-fueling-startup-growth-via-linkedin-with-adam-robinson\/","title":{"rendered":"GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson"},"content":{"rendered":"<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/retentionadam\/\">Adam Robinson<\/a> is the Founder\/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-discussed-in-this-episode\">Discussed in this Episode:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Building demand and an audience before creating a product, rather than the traditional approach of building a product first.\u00a0<\/li>\n<li>The power of a founder\u2019s personal brand and thought leadership to drive growth, especially in the early stages.<\/li>\n<li>The shifting landscape of B2B marketing and sales, and why every SaaS founder will need to build an audience via organic social media to succeed.<\/li>\n<li>Persevering through major challenges and low points as a founder, and how these moments can lead to breakthroughs.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-highlights\">Highlights:<\/h3>\n<p>(1:09) The experience of people feeling like they know you from your content.<br \/>(2:27) Shifting from searching for demand to building demand, then building a product to match.<br \/>(5:25) Why LinkedIn content creation is an efficient growth engine for startups.<br \/>(13:29) Factors that led to Adam\u2019s LinkedIn content resonating and driving massive growth.<br \/>(20:56) Swapping value with other founders by cross-pollinating audiences.<br \/>(22:25) Feeling like content creation is work, not play, and how to build the habit.<br \/>(30:33) The story of Adam\u2019s entire codebase being deleted right before an acquisition.<br \/>(32:32) Hitting rock bottom with a failed product launch and discovering the next opportunity.<br \/>(53:36) One thing revenue leaders believe to be true that Adam thinks is bull$***.<br \/>(56:17) One thing that is working for Adam in go-to-market right now.<\/p>\n<p><strong>Guest Speaker Links (Adam Robinson):<br \/><\/strong>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/retentionadam\">https:\/\/www.linkedin.com\/in\/retentionadam<\/a><\/p>\n<p><strong>Host Speaker Links (Scott Barker):<br \/><\/strong>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ssbarker\/\">www.linkedin.com\/in\/ssbarker\/<\/a><br \/>Newsletter:\u00a0<a href=\"https:\/\/thegtmnewsletter.substack.com\/\">thegtmnewsletter.substack.com\/<\/a><\/p>\n<p><strong>Sponsors:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/uplandsoftware.com\/altify\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Upland Altify<\/strong><\/a><strong>.\u00a0<\/strong>A leading provider of AI-enhanced sales solutions, Altify is designed to help revenue teams work smarter. This Salesforce-native suite of sales solutions empowers seller productivity, streamlines workflows, and uncovers hidden opportunities \u2013 all leading to significant revenue growth \u2013\u00a0<a href=\"https:\/\/uplandsoftware.com\/altify\/\" target=\"_blank\" rel=\"noreferrer noopener\">learn more<\/a>.<\/li>\n<li><a href=\"http:\/\/www.vanta.com\/gtmnow\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Vanta<\/strong><\/a>. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever. Over 8,000 global companies use Vanta to streamline security questionnaires and close deals fast. Experience Questionnaire Automation with a self-guided product tour, no sign-up required, at\u00a0<a href=\"http:\/\/www.vanta.com\/gtmnow\" target=\"_blank\" rel=\"noreferrer noopener\">vanta.com\/gtmnow<\/a>.<\/li>\n<\/ul>\n<p><strong>The GTM Podcast<\/strong><br \/>Features conversations with the top 1% of tech executives, VCs, and founders \u2013 the experts who have \u2018been there, done that\u2019 to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories \u2013 revealing what worked, what didn\u2019t, and how things actually went down.<\/p>\n<p>The post <a href=\"https:\/\/gtmnow.com\/gtm-114-audience-first-gtm-linkedin-growth-adam-robinson\/\">GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson<\/a> appeared first on <a href=\"https:\/\/gtmnow.com\">GTMnow<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adam Robinson is the Founder\/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/296"}],"collection":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/comments?post=296"}],"version-history":[{"count":1,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/296\/revisions"}],"predecessor-version":[{"id":297,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/296\/revisions\/297"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/media\/287"}],"wp:attachment":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/media?parent=296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/categories?post=296"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/tags?post=296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}