{"id":298,"date":"2024-09-17T20:22:38","date_gmt":"2024-09-17T20:22:38","guid":{"rendered":"http:\/\/gogetmuscle.com\/?p=298"},"modified":"2025-03-19T17:41:30","modified_gmt":"2025-03-19T17:41:30","slug":"gtm-112-the-ultimate-martech-guide-and-the-great-contraction-with-austin-hay","status":"publish","type":"post","link":"http:\/\/gogetmuscle.com\/index.php\/2024\/09\/17\/gtm-112-the-ultimate-martech-guide-and-the-great-contraction-with-austin-hay\/","title":{"rendered":"GTM 112: The Ultimate MarTech Guide and the Great Contraction with Austin Hay"},"content":{"rendered":"<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/austinahay\/\" target=\"_blank\" rel=\"noreferrer noopener\">Austin Hay<\/a>\u00a0is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-discussed-in-this-episode\">Discussed in this Episode:<\/h3>\n<ul class=\"wp-block-list\">\n<li>The current state of MarTech and RevTech, and why we\u2019re headed for a \u201cgreat contraction\u201d after years of expansion.<\/li>\n<li>The future of CRMs and what a next-gen system should look like to unify data and provide more out-of-the-box functionality.<\/li>\n<li>Advice for founders and leaders on being selective with tools, focusing on a few things done well, and the importance of treating people with respect.<\/li>\n<li>Austin\u2019s journey building Clarify and his perspectives on brand, culture, and community.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-highlights\">Highlights:<\/h3>\n<p>(5:46) Why the MarTech and RevTech space is a \u201cmess\u201d right now.<br \/>(13:05) Fundamental building blocks for an effective GTM tech stack.<br \/>(21:15) The problem with how most companies are assembling their RevTech stack today.<br \/>(36:45) The future of CRMs as systems of action, not just systems of record.<br \/>(44:48) The most impactful lesson from Austin\u2019s career on how to treat people when they leave your company.<br \/>(52:25) One thing revenue leaders believe to be true that Austin thinks is bull$***.<br \/>(59:18) One thing that is working for Austin in go-to-market right now.<\/p>\n<p><strong>Guest Speaker Links (Austin Hay):<br \/><\/strong>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/austinahay\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.linkedin.com\/in\/austinahay\/<\/a><\/p>\n<p><strong>Host Speaker Links (Scott Barker):<br \/><\/strong>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ssbarker\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.linkedin.com\/in\/ssbarker\/<\/a><br \/>Newsletter:\u00a0<a href=\"https:\/\/thegtmnewsletter.substack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">thegtmnewsletter.substack.com\/<\/a><\/p>\n<p><strong>The GTM Podcast<\/strong><br \/>Features conversations with the top 1% of tech executives, VCs, and founders \u2013 the experts who have \u2018been there, done that\u2019 to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories \u2013 revealing what worked, what didn\u2019t, and how things actually went down.<\/p>\n<p>The post <a href=\"https:\/\/gtmnow.com\/gtm-112-ultimate-martech-guide-great-contraction-austin-hay\/\">GTM 112: The Ultimate MarTech Guide and the Great Contraction with Austin Hay<\/a> appeared first on <a href=\"https:\/\/gtmnow.com\">GTMnow<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Austin Hay\u00a0is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/298"}],"collection":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/comments?post=298"}],"version-history":[{"count":1,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/298\/revisions"}],"predecessor-version":[{"id":299,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/298\/revisions\/299"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/media\/287"}],"wp:attachment":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/media?parent=298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/categories?post=298"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/tags?post=298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}