{"id":300,"date":"2024-08-13T15:07:17","date_gmt":"2024-08-13T15:07:17","guid":{"rendered":"http:\/\/gogetmuscle.com\/?p=300"},"modified":"2025-03-19T17:41:30","modified_gmt":"2025-03-19T17:41:30","slug":"gtm-107-fueling-growth-with-ai-powered-marketing-experiments-adriana-gil-miner","status":"publish","type":"post","link":"http:\/\/gogetmuscle.com\/index.php\/2024\/08\/13\/gtm-107-fueling-growth-with-ai-powered-marketing-experiments-adriana-gil-miner\/","title":{"rendered":"GTM 107: Fueling Growth with AI-Powered Marketing Experiments | Adriana Gil Miner"},"content":{"rendered":"<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/agilminer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adriana Gil Miner<\/a>\u00a0is CMO at Iterable, the AI-powered customer communication platform. Passionate about customer engagement, her leadership has contributed to Iterable\u2019s success in helping brands like Redfin, Priceline, and Volvo deliver individualized, harmonized and dynamic communications at scale. Prior to her role at Iterable, Adriana held influential senior leadership positions at Tableau, where she significantly contributed to the company\u2019s remarkable growth from $250 million to over $1 billion, culminating in the successful Salesforce acquisition. Her leadership also left an indelible mark on Qumulo, a data storage startup, and Artefact, with its spinoff\u201410,000ft\u2014acquired by Smartsheet in 2019. Gil Miner\u2019s 20+ years of marketing experience span prominent names like American Express, Digitas, and Weber Shandwick.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-discussed-in-this-episode\">Discussed in this Episode:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Leveraging AI and ChatGPT for creative, high-volume ad testing and optimization.<\/li>\n<li>The importance of post-sale marketing and customer lifecycle management.<\/li>\n<li>Applying B2C marketing strategies to enhance B2B customer engagement and retention.<\/li>\n<li>Emerging B2B marketing trends, including SMS as a core communication channel.<\/li>\n<li>Building authentic influence through community, word-of-mouth, and organic channels.<\/li>\n<li>The declining relevance of traditional PR and analyst relations in the face of digital influence.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-highlights\">Highlights:<\/h3>\n<p>(13:45) Using ChatGPT to generate and test 300+ ads, breaking demo request records.<\/p>\n<p>(20:25) The untapped potential of post-sale marketing and customer lifecycle in B2B<\/p>\n<p>(25:30) SMS predicted to become a key B2B engagement channel.<\/p>\n<p>(29:56) Iterable\u2019s marketing team now has a dedicated expansion pipeline goal.<\/p>\n<p>(33:39) One thing revenue leaders believe to be true that Adriana thinks is bull$***<\/p>\n<p>(36:47) One thing that is working for Adriana in go-to-market right now.<\/p>\n<p><strong>Guest Speaker Links (Adriana Gil Miner):<br \/><\/strong>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/agilminer\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.linkedin.com\/in\/agilminer\/<\/a><\/p>\n<p><strong>Host Speaker Links (Scott Barker):<br \/><\/strong>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ssbarker\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.linkedin.com\/in\/ssbarker\/<\/a><\/p>\n<p><strong>Sponsors:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apollo.io\/demo-c?utm_campaign=podcast&amp;utm_medium=paid&amp;utm_source=gtmnow&amp;utm_content=august\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Brought to you by Apollo<\/strong><\/a><strong>.\u00a0<\/strong>Ever wonder what automating your entire outbound workflow could do for your revenue team? Apollo.io brings this to life by centralizing your entire go-to-market execution in one platform. Sellers using automation in their outbound efforts see a 70% increase in open rates and 4x more meetings booked while saving hours on manual, tedious tasks.\u00a0<\/li>\n<li><a href=\"https:\/\/www.integritypowersearch.com\/?utm_campaign=gtmnow&amp;utm_source=referral&amp;utm_medium=website\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Brought to you by IPS<\/strong><\/a>. Most recruiting firms fill an order, but IPS is a different breed of search firm. They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there. Whether you want advice, have one hard to fill role or a team buildout, we can\u2019t recommend IPS enough.\u00a0<\/li>\n<\/ul>\n<p><strong>The GTM Podcast<\/strong><br \/>Features conversations with the top 1% of tech executives, VCs, and founders \u2013 the experts who have \u2018been there, done that\u2019 to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing what worked, what didn\u2019t, and how things actually went down.<\/p>\n<p>The post <a href=\"https:\/\/gtmnow.com\/gtm-107-fueling-growth-with-ai-powered-marketing-adriana-gil-miner\/\">GTM 107: Fueling Growth with AI-Powered Marketing Experiments | Adriana Gil Miner<\/a> appeared first on <a href=\"https:\/\/gtmnow.com\">GTMnow<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adriana Gil Miner\u00a0is CMO at Iterable, the AI-powered customer communication platform. Passionate about customer engagement, her leadership has contributed to Iterable\u2019s success in helping brands like Redfin, Priceline, and Volvo deliver individualized, harmonized and dynamic communications at scale. Prior to her role at Iterable, Adriana held influential senior leadership positions at Tableau, where she significantly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/300"}],"collection":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/comments?post=300"}],"version-history":[{"count":1,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/300\/revisions"}],"predecessor-version":[{"id":301,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/300\/revisions\/301"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/media\/287"}],"wp:attachment":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/media?parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/categories?post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/tags?post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}