Hi all,<\/P>
Lots of similar posts to this, but I figured I’d give it a shot:<\/P>
We\u2019ve been reviewing our Original Source attribution in HubSpot and flagged some misattribution. Over the past six months, about 20% of our total new contacts have been labeled as Direct Traffic, but came through paid Google Ads,<\/STRONG> based on valid UTMs captured at the time of form submission.\u00a0<\/P> \u00a0<\/P> We investigated and think our UTM tagging and account setup\/integration with our website is up to snuff. This leaves us with some possible reasons: cookie consent not accepted, return visitors, browser privacy settings, or delayed script loading (less likely)<\/STRONG> – the usuals.<\/P> \u00a0<\/P> Does this sound like a reasonable real-world rate of misattribution based on privacy factors alone or should we keep digging?<\/STRONG> If so, and since we have reliable utm_source values for most contacts, any advice on reporting based on UTM source rather than Original Source?<\/P> Thanks!<\/P><\/p>\n","protected":false},"excerpt":{"rendered":" Hi all,Lots of similar posts to this, but I figured I’d give it a shot:We\u2019ve been reviewing our Original Source attribution in HubSpot and flagged some misattribution. Over the past six months, about 20% of our total new contacts have been labeled as Direct Traffic, but came through paid Google Ads, based on valid UTMs […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/495"}],"collection":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/comments?post=495"}],"version-history":[{"count":1,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/495\/revisions"}],"predecessor-version":[{"id":496,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/495\/revisions\/496"}],"wp:attachment":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/media?parent=495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/categories?post=495"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/tags?post=495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}