{"id":654,"date":"2025-06-18T17:38:52","date_gmt":"2025-06-18T17:38:52","guid":{"rendered":"http:\/\/gogetmuscle.com\/?p=654"},"modified":"2025-06-18T17:41:44","modified_gmt":"2025-06-18T17:41:44","slug":"community-spotlight-carsten-lange-ceo-founder-at-langeundpflanz-digital-gmbh","status":"publish","type":"post","link":"http:\/\/gogetmuscle.com\/index.php\/2025\/06\/18\/community-spotlight-carsten-lange-ceo-founder-at-langeundpflanz-digital-gmbh\/","title":{"rendered":"Community Spotlight: Carsten Lange, CEO &amp; Founder at LANGEundPFLANZ digital GmbH"},"content":{"rendered":"<p><P data-pm-slice=\"1 1 []\">Meet\u00a0<a href=\"https:\/\/community.hubspot.com\/t5\/user\/viewprofilepage\/user-id\/6139\">@Carsten<\/a>,\u00a0CEO &amp; Founder at LANGEundPFLANZ digital GmbH!<\/P><br \/>\n<P data-pm-slice=\"1 1 []\">\u00a0<\/P><br \/>\n<P>What does a successful B2B digital transformation look like? For <STRONG>Carsten Lange<\/STRONG>, it\u2019s not just about migrating systems\u2014it\u2019s about shifting culture, aligning teams, and building sustainable, data-driven growth from the ground up.<\/P><br \/>\n<P>\u00a0<\/P><br \/>\n<P>As the founder of <a href=\"https:\/\/www.lpsp.de\/\" target=\"_blank\" rel=\"noopener\"><STRONG>LANGEundPFLANZ digital<\/STRONG><\/a>, Carsten helps B2B companies modernize marketing, sales, and service through HubSpot-powered strategies. One standout project? A multi-phase transformation with international engineering firm imat-uve, starting with a strategic website relaunch on HubSpot CMS and evolving into a company-wide realignment of global sales operations.<\/P><br \/>\n<P>\u00a0<\/P><br \/>\n<P><span class=\"lia-unicode-emoji\" title=\":light_bulb:\">\ud83d\udca1<\/span> <EM>\u201cWhat made the project successful was the holistic and phased approach: starting with a solid content and marketing infrastructure, fostering cross-departmental collaboration, and evolving toward a fully connected, data-driven customer journey.\u201d<\/EM><\/P><br \/>\n<P>\u00a0<\/P><br \/>\n<P>Carsten sees HubSpot as the future operating system for B2B businesses\u2014centralizing data, automating meaningful customer experiences, and enabling long-term agility. For agencies like his, the platform isn\u2019t just a toolkit\u2014it\u2019s a foundation for culture change and customer-centric innovation.<\/P><br \/>\n<P>\u00a0<\/P><br \/>\n<P>Thanks for sharing your journey, Carsten\u2014and for showing us how to scale smarter by connecting the dots between people, process, and platform.<\/P><br \/>\n<P>\u00a0<\/P><br \/>\n<P><span class=\"lia-inline-image-display-wrapper lia-image-align-inline\" style=\"width: 999px\"><img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" role=\"button\" title=\"Founder Spotlight post .png\" alt=\"Founder Spotlight post .png\" class=\"lazyload\" data-src=\"http:\/\/gogetmuscle.com\/wp-content\/uploads\/2025\/06\/large-1\"><\/span><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet\u00a0@Carsten,\u00a0CEO &amp; Founder at LANGEundPFLANZ digital GmbH! \u00a0 What does a successful B2B digital transformation look like? For Carsten Lange, it\u2019s not just about migrating systems\u2014it\u2019s about shifting culture, aligning teams, and building sustainable, data-driven growth from the ground up. \u00a0 As the founder of LANGEundPFLANZ digital, Carsten helps B2B companies modernize marketing, sales, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/654"}],"collection":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/comments?post=654"}],"version-history":[{"count":2,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/654\/revisions"}],"predecessor-version":[{"id":657,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/654\/revisions\/657"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/media\/656"}],"wp:attachment":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/media?parent=654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/categories?post=654"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/tags?post=654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}