{"id":812,"date":"2025-07-02T12:34:51","date_gmt":"2025-07-02T12:34:51","guid":{"rendered":"http:\/\/gogetmuscle.com\/?p=812"},"modified":"2025-07-02T17:45:06","modified_gmt":"2025-07-02T17:45:06","slug":"key-tips-building-the-partner-program-from-scratch-post-mortem-partner-journey-%f0%9f%9a%a7","status":"publish","type":"post","link":"http:\/\/gogetmuscle.com\/index.php\/2025\/07\/02\/key-tips-building-the-partner-program-from-scratch-post-mortem-partner-journey-%f0%9f%9a%a7\/","title":{"rendered":"Key tips – Building the partner program from scratch : Post-Mortem: Partner Journey \ud83d\udea7"},"content":{"rendered":"

\u00a0<\/P>

I’ve optimized partnership programs before, but <\/SPAN>building one from scratch<\/SPAN><\/EM>? That was a first. And let me tell you, it hit different. \ud83d\udca5<\/span><\/SPAN><\/SPAN><\/P><\/DIV>

\u00a0<\/DIV>

I started with the basics (that aren\u2019t so basic):\u00a0<\/SPAN><\/SPAN><\/P><\/DIV>

\u00a0<\/DIV>

\u2705<\/span> CRM-integrated flows\u00a0<\/SPAN><\/SPAN><\/P><\/DIV>

\u2705<\/span> Custom fields to tag partner types\u00a0<\/SPAN><\/SPAN><\/P><\/DIV>

\u2705<\/span> Auto-tiering by referrals\u00a0<\/SPAN><\/SPAN><\/P><\/DIV>

\u2705<\/span> Commission logic baked in\u00a0<\/SPAN><\/SPAN><\/P><\/DIV>

\u2705<\/span> Indication tracking for Partners and for the Company from day one<\/SPAN><\/SPAN><\/P><\/DIV>

\u00a0<\/DIV>

This wasn’t just a build, it was a foundation. \ud83e\uddf1Sure, there’s <\/SPAN>still a lot to improve<\/SPAN><\/EM>\u00a0(welcome to RevOps \ud83d\ude05<\/span>), but enabling this kind of structure right out of the gate? That feels like progress.<\/SPAN><\/SPAN><\/P><\/DIV>

\u00a0<\/DIV>

What made it even more special was how theory met practice. While designing the program, I kept revisiting ideas from <\/SPAN>Ecosistema de Parceiros<\/SPAN><\/STRONG>, <\/SPAN>Ecosystem-Led Growth<\/SPAN><\/STRONG>, and <\/SPAN>Revenue Architecture<\/SPAN><\/STRONG>\u00a0\u2014 and wow, they all clicked. \ud83d\udcda<\/span>\u2728<\/span><\/SPAN><\/SPAN><\/P><\/DIV>

\u00a0<\/DIV>

This is what I love about RevOps: using strategy + systems to solve real business pain. Let\u2019s see what comes next. \ud83d\ude80<\/span><\/SPAN><\/SPAN><\/P><\/DIV>

\u00a0<\/DIV>

Materials:<\/SPAN><\/STRONG><\/SPAN><\/P><\/DIV>

\u00a0<\/DIV>

Ecossistema de parceiros<\/SPAN><\/U><\/a><\/SPAN><\/P><\/DIV>

Ecosystem-led growth<\/SPAN><\/U><\/a><\/SPAN><\/P><\/DIV>

Revenue Architecture<\/SPAN><\/U><\/a><\/SPAN><\/P><\/DIV>

\u00a0<\/DIV>

Used Software:<\/SPAN><\/STRONG><\/SPAN><\/P><\/DIV>

\u00a0<\/DIV>

Hubspot – CRM<\/SPAN><\/SPAN><\/P><\/DIV>

Zapier – To create logic between Hubspot and Ref. rocks data.<\/DIV>

Ref. rocks – Partner Portal<\/SPAN><\/SPAN><\/P><\/DIV><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0I’ve optimized partnership programs before, but building one from scratch? That was a first. And let me tell you, it hit different. \ud83d\udca5\u00a0I started with the basics (that aren\u2019t so basic):\u00a0\u00a0\u2705 CRM-integrated flows\u00a0\u2705 Custom fields to tag partner types\u00a0\u2705 Auto-tiering by referrals\u00a0\u2705 Commission logic baked in\u00a0\u2705 Indication tracking for Partners and for the Company from […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/812"}],"collection":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/comments?post=812"}],"version-history":[{"count":1,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/812\/revisions"}],"predecessor-version":[{"id":813,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/posts\/812\/revisions\/813"}],"wp:attachment":[{"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/media?parent=812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/categories?post=812"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gogetmuscle.com\/index.php\/wp-json\/wp\/v2\/tags?post=812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}