GOGETMUSCLE Community Which HubSpot Academy certifications actually help for real jobs (Marketing / CRM / Automation)?

Which HubSpot Academy certifications actually help for real jobs (Marketing / CRM / Automation)?

Hello Community,

I’m currently building job-ready skills using HubSpot Academy, with a focus on real-world execution, not just collecting certificates.

I’d appreciate insights from practitioners on:

1. Which HubSpot Academy certifications are most valuable for actual jobs or freelance work?

   (Marketing, CRM, Sales Ops, Automation, AI-assisted workflows)

2. From your experience:

   – Which certifications helped you get hired or land clients?

   – Which ones are nice to have but low impact?

3. How employers/clients usually evaluate HubSpot skills:

   – Certifications only?

   – Hands-on experience (pipelines, workflows, email automation)?

   – Case studies / portfolio?

My current direction:

– Inbound / Digital Marketing

– Email Marketing & CRM workflows

– Automation mindset (HubSpot + external tools)

Any practical advice, ranking, or lessons learned would be extremely helpful.

Thanks in advance for sharing your experience.

Best regards,

Palash

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Bonjour, je suis Develle TCHENGUE, cheffe de projet digital et social media manager, passionnée par l’organisation et l’impact des bons messages au bon moment. Curieuse et toujours en quête d’amélioration, je