Hi everyone,
I’m currently working on an eCommerce website using ShopBuilder and want to integrate it properly with HubSpot so I can manage customer data, track user behavior, and run marketing automation based on customer actions.
The website has customized product, cart, and checkout pages, so I’m curious how HubSpot handles tracking in this type of setup.
A few things I’d love to understand from those who have experience:
- What’s the best way to connect an eCommerce site with HubSpot CRM?
- Can HubSpot track actions like product views, cart activity, and purchases effectively?
- Does having customized store pages affect HubSpot tracking or event data?
- What are the best practices for syncing customer data and purchase history with HubSpot contacts?
I’d really appreciate any insights, recommended tools, or workflows that have worked well for you.
Thanks!
