campaign planing

Want to know how to run a powerful B2B marketing campaign that covers the entire funnel?
I’m going to work on a marketing campaign for a B2B business that provides services like websites, e-commerce platforms, and app development. My goal is to design a campaign that covers the full funnel—from awareness at the top, to conversion at the bottom.
The challenge is, I don’t yet have a clear roadmap for B2B marketing campaigns. That’s why I’m reaching out for insights.
👉 Can you share a step-by-step plan and ideas for structuring such a campaign?
👉 I’m also planning to run paid ads—which platforms would be the most effective, and how should I plan the budget?
Your advice will not only help me, but also be valuable to many others who want to learn how to run successful B2B marketing campaigns.
Thank you in advance 🙏