Hello dear HubSpot Community,
We are an incubator for pharma that acts by projects that constantly needs new candidates and project proposals.
Currently, we are managing three distinct target groups:
Target Group n.1 (Candidates): We use an in-house platform for recruitment, which currently holds over 14,000 candidate records. These candidates sign up and provide consent to receive communication from us. Since our platform doesn’t have an integrated email system, we export this data and upload it to Mailchimp for email communications.
Target Group n.2 (Other Email Lists): In addition to the candidates, we have multiple smaller lists (ranging from 20 to 500 people) in Mailchimp for other purposes, such as project updates and various communications.
Target Group n.3 (Customers): We implemented HubSpot to manage customer relationships and have about 1,500 customer records in the system.
Challenges:
We need a way to efficiently manage these separate lists and ensure smooth communication with each target group.
While the in-house platform for candidates (Target Group n.1) cannot be modified, I would like to find ways to track additional information about candidates and improve our communication with them.
We also want to consolidate the data from Mailchimp and HubSpot for better segmentation and personalization.
Eventually, we aim to build a unified platform that combines the candidate data from the in-house system, customer records from HubSpot, and information from external platforms like LinkedIn.
Questions:
Integration and Data Sync: What’s the best way to integrate our in-house platform for candidates with HubSpot? Are there any tools or workflows that would allow us to pull in candidate data automatically and track additional information?
Segmentation & Communication: How can we best segment our candidates (Target Group n.1) within HubSpot, especially since we’re currently using Mailchimp for email distribution? Is there a way to streamline this process to reduce manual work and improve communication targeting?
Data Enrichment: Are there any tools or strategies you would recommend for enriching candidate profiles with additional information, particularly from external sources like LinkedIn?
Long-Term Solution: As we scale, how can we ensure our data and systems remain efficient and flexible? Should we consider migrating all lists (including Mailchimp) into HubSpot, or is there a better way to manage this without losing data integrity?
I appreciate any advice or best practices you can share to help us improve our processes and make our system more efficient.
I am open to possible collaboration to help us setting-up this process. Thank you in advance for your help!