Meet @Carsten, CEO & Founder at LANGEundPFLANZ digital GmbH!
What does a successful B2B digital transformation look like? For Carsten Lange, it’s not just about migrating systems—it’s about shifting culture, aligning teams, and building sustainable, data-driven growth from the ground up.
As the founder of LANGEundPFLANZ digital, Carsten helps B2B companies modernize marketing, sales, and service through HubSpot-powered strategies. One standout project? A multi-phase transformation with international engineering firm imat-uve, starting with a strategic website relaunch on HubSpot CMS and evolving into a company-wide realignment of global sales operations.
💡 “What made the project successful was the holistic and phased approach: starting with a solid content and marketing infrastructure, fostering cross-departmental collaboration, and evolving toward a fully connected, data-driven customer journey.”
Carsten sees HubSpot as the future operating system for B2B businesses—centralizing data, automating meaningful customer experiences, and enabling long-term agility. For agencies like his, the platform isn’t just a toolkit—it’s a foundation for culture change and customer-centric innovation.
Thanks for sharing your journey, Carsten—and for showing us how to scale smarter by connecting the dots between people, process, and platform.
